Brand refresh or re-brand?

What's the difference between a brand refresh and a re-brand?

Having a brand refresh is like giving your company a fresh lick of paint, a wonderful new logo and a new look, “rebranding”, is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. In other words, one is far more dramatic than the other. A re-brand means revitalising your existing identity to broaden your audience and your appeal.

A brand refresh might include the following;
  • Tweaking your current design or logo
  • Updating your slogan
  • Changing your colour pallet
  • Refreshing marketing materials
  • Using a new font.
A re-brand however would include
  • Creating a new personality.
  • Overhauling your entire image
  • Establishing yourself within a different market
Get in touch if you are planning a re-brand or brand refresh.